This project helped the launch of Spekt Group Ltd, a London-based family business specialising in residential construction. The client needed a full brand identity—including a name and logo—that was professional, simple, and easy to remember, while reflecting their work.

After exploring ideas and keywords, the name Spekt Group Ltd was created by combining “specialist” (“Spe”) and “construction” (“kt”), with “Group” representing their future goals.

The logo features a clean, minimalist font linking the letters “SG,” topped with a subtle roof shape and the company name below. The background alternates between black and white, with a purple-to-yellow gradient on the letters symbolising transformation and renewal.

The result is a brand identity the client was proud to adopt and use as their company image.